Bulk SMS Bulk sms means Reach and communicate to more people instantly! Bulk Messaging is the dissemination of large number of SMS messages for delivery to mobile phones directly from a web application. Example: alerts, reminders and marketing messages can be sent to customers, staff and other stakeholders. The most common use of bulk SMS messaging is for: Mass SMS advertisingSending notificationsAlertsRemindersSafety checks (password confirmation) Product informationNewsSMS newslettersEntertainment (competitions)All sorts of different text messages Who is using Bulk SMS software? It is known that this type of messaging is used by: Consumer brandsEnterprisesBanksMedia outletsMajor airlinesTravel agenciesHealthcare providersLarge consumer websitesRetailers etc. Why are they using this service? Because they have a large base of users and clients that need to be reached at once with certain information. Whether it is a reminder, alert or some news, all these businesses need an efficient way to deliver these messages to their audience. But, Bulk messaging is not limited to big companies only. SMEs can and should use this service as well. Although email marketing is considered one of the most efficient ways to reach people, the fact is that only a small percentage of emails are actually read. The same risk does apply for SMS marketing, but since messages are coming directly to a device people are so attached to, and they don’t require Internet to be opened and read, this risk pays off. And the fact that even 98% of SMSs are opened and read proves that this type of communication is the best if you want to engage consumers and stay on their ‘agenda.’ You should think of mass messaging as your additional business offer that can increase sales and revenue because it empowers you to reach customers when it’s most suitable for them, with the most critical information or service they need from you. You can lead them through the sales funnel to reach macro (purchase) conversions or entice small, micro engagements, depending on the type of business you’re in and your business goals. Bulk messaging is a perfect platform to be used for organising entertaining mobile marketing campaigns that can not only help you raise additional revenue but also make people remember your brand and stick to it. Engaging winning games, interesting voting campaigns or Q&A sessions can all be organised using different apps and realised through mass messaging service. Such marketing campaigns will attract new clients to your brick & mortar stores because word of mouth is the most powerful 21st-century marketing tactic. Use bulk SMS to promote your competitions and invite entries. Who can also use a mass text messaging service to gain competitive advantage and improve customer/user satisfaction? Private or/and public schools can use mass messaging to send information to parents and teachers. Hotels and restaurants should also consider using bulk SMS concept to send special offers or invitations. Publishers, theatres, cinemas, galleries are all great candidates for using mass text messaging services to announce new books or invite people to premiers and exhibits. How can your business utilize a bulk SMS gateway? Here are some examples and ideas on how bulk SMS delivery can be used to add value to your interaction with customers. Send reminders – today’s customers are always on the move and need fast and reliable information from businesses and services they interact with. Sending quick reminders can help you improve customers’ perception of your company.SMS marketing boosts sales – market new products and services directly through SMS and increase purchase rate.Keep customers up to date – keep your loyal customers in the loop and make them feel important.Send alerts if there is some problem your clients should be aware of – in case of customer’s service issue that can have a direct impact on your clients, you can quickly inform them to avoid possible inconveniences. People will appreciate such information since they are helpful and prevent misunderstandings. Let’s conclude this article with the following statement – Bulk SMS is not a service that is limited by the size of one’s business. Companies of all sizes can use this mass text messaging service. If you haven’t tried this type of communication with your clients yet, you should try to feel effectiveness and easiness this type of interaction will provide for you.